About us
Seneca Holding stands as a dynamic and evolving force in the tourism industry. Our scope transcends traditional hospitality, delving into investments across digitalization, construction, and sustainability.
In our role as a premier investor, we actively pursue lucrative opportunities to amplify our impact within the tourism sector, spearheading innovative initiatives. Our aim is to devise customized solutions and support environmentally responsible projects that align with the needs of our clients and the planet.
Our approach involves strategic partnerships and acquisitions, working in concert with industry leaders to foster synergies and shared achievements. A testament to this strategy is our subsidiary, Hospitality Beyond Hospitality GmbH, renowned for its exceptional consulting services in strategy, branding, and operational efficiency for prestigious players in the tourism and hotel industries.
With a multifaceted corporate structure and a steadfast focus on quality and sustainability, Seneca Holding aspires to make a significant and meaningful contribution to the evolution of the tourism sector, while advancing the interests of our clients and partners.
Our portfolio
Our diverse portfolio also features prominent names like International Hospitality AG, Novelle AG, Futurelog and Jupiter Hotelmanagement GmbH. Leveraging the expertise and dedication of our teams, we are committed to executing extraordinary projects and positively influencing the tourism industry's trajectory.
We are proud to introduce the Shafa Foundation, a cornerstone of our commitment to social responsibility and community empowerment. The organization is dedicated to creating sustainable changes, focusing on projects that offer long-term solutions and positive societal transformations.
”Money has never made anyone wealthy.
Lucius Annaeus Seneca

Message from chairman
We ardently embrace our responsibility and actively shape a future where humanity, sustainability, and innovation seamlessly intertwine. These fundamental principles guide us in our efforts, particularly focusing on the well-being of our employees. Our focus is on enhancing efficiency, promoting economic viability, and ensuring a forward-looking approach for our staff.
In the intricate tapestry of our journey, we take immense pride in being part of a company that not only pursues economic success but also actively contributes to the profound narrative of societal betterment.
Social engagement is the heartbeat of our corporate philosophy. Our commitment extends across various projects, especially in developing countries, where we passionately support social, economic, and environmental progress. Through our foundation, we enthusiastically advocate for infrastructural projects and unwaveringly champion sustainable development.
In alignment with Seneca's profound insight, "True happiness is... to enjoy the present, without anxious dependence upon the future," we strive not only to enhance our present endeavors but also to actively shape a future that brings joy to our fellow human beings and leaves a positive and lasting impact.
MASOUD SHAFA
CEO